Tool Demos

See what gets built
on the foundation.

Three of the tools we run inside Newfangled every day. Each one started as something someone was doing by hand.

Demo 01
Client Report Generator
Connects to analytics, paid media, and project management. Pulls the data, writes the narrative, formats the report. One click from the account manager.
4 hrs → 20 min
Weekly time recovered per account manager
~$3,800/mo
Estimated savings for a 6-client team
frontier.newfangled.com / report-generator
Weekly Report Generator
Connecting to Google Analytics
Pulling paid media data
Pulling project data
Writing analysis
Formatting report
SD

Summit Digital

Weekly Performance Report — Week of April 7, 2025

Generated Mon 8:22 AM
24,381
Sessions
▲ 12.4% vs prior week
$18,240
Ad Spend
On budget
3.2%
Conv. Rate
▲ 0.4 pts
4.1x
Blended ROAS
▲ vs 3.8x target
Traffic Overview
Analysis

Traffic grew 12% week over week, driven by branded search (+18%) and a LinkedIn campaign that outperformed benchmark click-through rate by 0.4 points. The conversion rate improvement to 3.2% is the highest in Q1 and coincides with the landing page update deployed April 3rd. Recommend holding current budget allocation through April 21st before reassessing Meta spend efficiency.

Channel Breakdown
ChannelSessionsConv.ROAS
Google Search9,8404.1%5.2x
LinkedIn4,2102.8%3.4x
Meta6,1302.2%2.9x
Organic4,2013.8%—
Recommendations
1. Increase LinkedIn budget 15% — cost per lead is below target and audience engagement is strong.
2. Review Meta creative rotation — click-through rate has declined three consecutive weeks, likely creative fatigue.
3. Hold landing page variant B live — conversion improvement is statistically significant.
Click play to hear the walkthrough.
Demo 02
Brand Asset Generator
A brief goes in. Platform-spec compliant ad creative comes out — LinkedIn, square social, and story format, all in one pass. Rendered at 2× for retina displays.
4 min
Brief to production-ready file, 3 formats
~$1,900/mo
Estimated savings for a 4-person creative team
frontier.newfangled.com / brand-asset-generator
Campaign Brief
Client
Product / Campaign
Target Audience
Tone
Formats
Writing headlines and body copy
Generating visual concepts
Rendering LinkedIn 1200×627
Rendering Square 1080×1080
Rendering Story 1080×1920
CF
Crestwood Financial
Sponsored
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Crestwood Financial — Q2 Planning Guide
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1200×627 · LinkedIn Feed · 2× export ready
LinkedIn Feed
Stop Guessing. Start Planning.
Crestwood Financial Q2 Guide
Download Free
Square 1080
Crestwood Financial
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Story 9:16
Click play to hear the walkthrough.
Demo 03
Client Knowledge Agent
Ask one question. Get back everything relevant about the account — status, open items, recent meetings, and what was promised. Across Slack, Drive, email, and your project management system.
30 sec
Full account brief from one question
~$1,400/mo
Estimated time recovered per account team
frontier.newfangled.com / knowledge-agent
Client Knowledge Agent
1:42 PM
Brief me on Meridian Health Partners before my 2 PM call
Meridian Health Partners — Account Brief
Account Status Active — Q2 Planning
RelationshipClient since 2021 · Tier 1
Current engagementWebsite redesign + paid media
Contract throughDecember 31, 2025
Primary contactDana Whitfield, VP Marketing
Open Action Items 3 Open
Send revised homepage wireframes for stakeholder review
Owner: Jordan (NF) · Due April 14
Q2 paid media plan — awaiting Meridian budget approval
Owner: Dana (Meridian) · Pending
Analytics access granted — resolved April 8
Closed
Last Meeting — April 3

"Dana flagged that the homepage copy needs to speak more directly to health system administrators, not general consumers. She's presenting the new direction internally April 17. She also mentioned budget is tight for Q2 but there's appetite to increase paid media if last quarter's return on ad spend holds."

Source: Fireflies transcript · April 3, 2025
Click play to hear the walkthrough.

Other Tools in the Suite

📊
Paid Media Intelligence
Cross-platform anomaly detection and campaign recommendations across Google, Meta, LinkedIn, and Bing.
✍️
Content Production System
Topic ideation through finished draft, with anti-AI quality filters and brand voice calibration.
📧
Email Campaign Automation
AI-assisted campaign management with direct deployment into your email platform.
📈
Analytics Intelligence
Natural language querying of your Google Analytics data. Ask questions, get answers.
🚀
Campaign Builder
End-to-end campaign architecture from strategy through launch. Brief in, full campaign plan out.